Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including
Product feeds that spark audience interest
Product-level reporting and data-driven attribution
Measure incremental impact through Conversion Lift experiments
New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as...
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats.
What’s new. There are five new changes to the auto ad settings panel.
The first change involves categorizing the formats into two groups based on their behavior....
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care...
Google has just released updated policy requirements for the month of December.
Their help page reads:
On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language:
Advertisers have a responsibility not to promote content or engage in...
This month Google is updating its policy regarding Display and Video 360 suspensions at the account level.
The following update was provided by Google and is available on their Advertising Policies Help page.
In December 2022, Google will update the Disapprovals and suspensions page so that there is...
Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads.
Taboola’s native edge. Taboola specializes in native ads which can be found...
Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads.
How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits...
New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.
According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement...
Client: “What are some new channels we could test in digital?” Advertiser: “Well there’s TikTok, Reddit, Native…” Client: “What’s native?” Advertiser: “They are image ads that appear across different websites.” Client: “So they are Display ads.” Advertiser: “No, they look more natural than Display ads.” Client: “So Native is...