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03 Dec
Digital Marketing, E-A-T, eCommerce, featured snippets, Google, Google core algorithm update, Google MUM (Multitask Unified Model), Google page experience, Google updates, Industry, influencer commentary, link spam, page experience update, page title, product review update, Search, Search Trends, SEO, YMYL

2021 Google updates round up: everything businesses need to win at search

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30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and...

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12 Jun
Ask Quora, backlink building, Content, Digital Marketing, E-A-T, evergreen content, FAQ, Google, Google SERPS, Guide, Karma, Quora, Reddit, SEO, shadowban, Social, Sponsored

Quora and Reddit: Powerhouses for SEO and marketing in 2021

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30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage...

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09 Feb
backlink building, E-A-T, enterprise SEO, featured snippet optimization, featured snippets, keyword strategy, SEO, Strategy, structured data, voice search, voice SEO

Seven enterprise SEO strategies and tactics that really work

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30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time. Internal linking can boost time-on-site as well as boost your website’s visibility and rankings. Scalability is...

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03 Feb
Content, E-A-T, evergreen content, Generative Pre-trained Transformer 3 (GPT-3), Google, influencer commentary, SEO, SEO Content, SEO content tips

Taking your SEO content beyond the acquisition

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30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation...

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12 Jan
Amazon, Amazon reviews, Content, content strategy, customer data, Customer Reviews, E-A-T, eCommerce, evergreen content, FAQ content, SEO, SEO Content, Strategy, XML, XPath, XPath expressions, XPath notation

How to use XPath expressions to enhance your SEO and content strategy

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30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you...

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24 Dec
AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

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30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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