Read More
08 Jan
become a content marketer, Blog, content marketer career, Content Marketing, eCommerce, ecommerce marketing

Best Practices for Content Marketing in 2023

  • Posted by
There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business.  However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that...

Read more

Read More
03 Jan
advertising, Blog, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, marketing, marketing your ecommerce product, Online Marketing

3 Steps to Sell More from Your Small Business Website

  • Posted by
Digital marketing is becoming more and more competitive. According to Census Bureau’s data, almost 5.5 million new business applications were filed in 2021, which is a 53% increase from 2019. Hit by global lockdowns and deprived of most traditional means of attracting customers, most of those businesses turned to the Internet...

Read more

Read More
20 Dec
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

How Ecommerce Transformed Marketing 

  • Posted by
It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed...

Read more

Read More
20 Dec
become a content marketer, Blog, content marketer career, Content Marketing, eCommerce, ecommerce marketing

Why Content Marketing is the Only Marketing Left

  • Posted by
With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in...

Read more

Read More
28 Oct
advertising, black friday, Blog, cyber monday, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, holiday, holiday sales, holiday shopping, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store

How to Use Content & SEO to Support Your Seasonal Marketing

  • Posted by
The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in...

Read more

Read More
30 Sep
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store

What You Need to be Doing NOW to Get Your Shop Ready for Black Friday

  • Posted by
Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone?  This means that setting your shop up for success is an excellent way to attract all shopaholics into your business and make serious money. But, with so little...

Read more

Read More
23 Sep
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store

5 Changes to Instagram Shops that CANNOT Be  Ignored

  • Posted by
Time to update your old-school item information, folks! Meta changes are coming to Facebook  and Instagram Shops, and that means your listings need to meet some new requirements.   Starting July 18, 2022, Meta will change the basic item information they need to display an item.  This is so buyers can...

Read more

Read More
21 Sep
Blog, eCommerce, ecommerce marketing, ecommerce sales, marketing your ecommerce product, Small business marketing

9 Effortless Ways to Write Creative Product Descriptions That Sell

  • Posted by
The first contact any potential customer has with a product is the description. It’s hard to oversell how significant good product descriptions are for an eCommerce business. Without a physical product to pick up and look at, the product will not fully exist in the mind of the potential shopper....

Read more

Read More
08 Sep
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

Planning Vs. Reality – 5 Typical Ecommerce Positioning Challenges

  • Posted by
Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. You know exactly what that means because you’ve seen it already. It’s the LinkedIn ad that has nothing to do with your job or the tech...

Read more

27 Jul
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

  • Posted by
Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and...

Read more

123