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canonical URL, ecommerce strategy, SEO, Shopify SEO

Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency

30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the...

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AI, conversion optimization, Digital Marketing, eCommerce, ecommerce conversions, ecommerce strategy, influencer commentary, sales funnel optimization, search intent, SEO

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp your cross-selling tactics To get more people down the sales funnel, you need to include off-site activities...

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audience engagement, blog content, CDN, Content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social media, Strategy, User Experience (Ux), user generated content (UGC), Video content

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that...

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