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21 Jan
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

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Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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01 Nov
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Is Email Marketing Dead?

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“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets...

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19 Apr
Blog, customer value journey, cvj, email campaign, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, marketing strategy, metric tracking, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

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Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on...

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18 Dec
Blog, email, email campaign, Email Marketing, email science, Execution Plans, Paid Media

How to Create An Email Strategy

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Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each. It feels like a *big* task—something that your team needs to work on at *just* the right moment.  We have some news for you…it’s actually the opposite. An...

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