Send emails manually to be able to build longer-lasting relationships with your recipients
Set up your email signature to make your emails look professional
Track email opens to be able to tell which emails were never seen
Create an effective follow-up strategy (which includes Twitter)
Organize your email campaigns using labels
Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think.
It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...
“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?”
Um….. stop right there and listen up, because I’m going to let you in on a little secret…
THREE little secrets...
Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.
He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely...
DigitalMarketer has just released a brand new email marketing certification course!
Our expert line-up of instructors includes:
Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled...
Here are five examples of graphics that you SHOULD NOT include in any of your email marketing campaigns. Trust us, we’ve made plenty of email marketing mistakes. We found this out the hard way so that you don’t have to.
Avoid Using Graphics That Don’t Fit Your Brand Colors
We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy.
The Self-Interest Email Subject Line
These are your bread and butter subject lines—you should be using them most frequently.
They are usually direct and speak to a specific benefit your audience will gain by opening...
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.
However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.
But before you utilize...
Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.
It feels like a *big* task—something that your team needs to work on at *just* the right moment.
We have some news for you…it’s actually the opposite. An...