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algorithm, Backlinks, eCommerce, ecommerce SEO, evergreen content, Google PageRank, Industry, influencer commentary, link building strategy, Mobile, PageRank algorithm, Reasonable Surfer Model, Search, SEO, SEO guide, SERPs

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an...

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evergreen content, Google, Google MUM (Multitask Unified Model), Industry, influencer commentary, keyword optimization, search intent, SEO

The Future SEO: Boardroom edition

30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help...

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Development, evergreen content, hreflang, international seo, keyword research, Local, local seo, Local SEO Guide, multilingual SEO, SEO, SEO guide, specialist commentary, Voice, voice search, voice search keyword research, voice SEO

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through...

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Content, design systems, evergreen content, Google, influencer commentary, SEO, SERPs, UX, website audit, website copy, website designing tips

Design systems and SEO: does it help or hinder SERP achievements?

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality...

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campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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Ask Quora, backlink building, Content, Digital Marketing, E-A-T, evergreen content, FAQ, Google, Google SERPS, Guide, Karma, Quora, Reddit, SEO, shadowban, Social, Sponsored

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage...

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data analysis, data analytics, evergreen content, Google, influencer commentary, SEO, SEO data, SEO strategy, Uncategorized

Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create...

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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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Analytics, consumer data platform (CDP), Data, data management platform (DMP), data privacy, Digital Marketing, evergreen content, first party data, Google, Industry, industry trends, influencer commentary, SEO, third-party data, third-party data tracking

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and...

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evergreen content, Google Analytics, influencer commentary, organic search, organic traffic, SEO, SERPs

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it...

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