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18 May
advocate, Ascend, Awareness, Blog, brand reputation, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, promote, subscribe

How to Effortlessly Create Customer Value

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To be competitive as a brand, it’s essential to constantly offer value to your customers.  Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If...

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05 May
advocate, Ascend, Awareness, Blog, Convert, Customer avatar, customer avatar canvas, customer journey map, customer value journey, Digital Marketing, engagement, Excite, optimization, Optimization Resources, promote, subscribe

Creating a Journey to Customer Satisfaction

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Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game....

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29 Apr
advocate, Ascend, Awareness, Blog, Content Marketing, Convert, customer value journey, cvj, Digital Marketing, engagement, Excite, marketing strategy, Podcast, podcasting, promote, subscribe

Revolutionize Your Marketing Strategy with Podcasting

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Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...

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22 Apr
Awareness, Blog, Brand Awareness, brand equity, Brand loyalty, brand management, brand reputation, customer relationship, customer value journey, engagement, Excite, Marketing Management

Key Steps for Building Strong Brand/Customer Relationships

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In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.  This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...

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28 Jan
customer value journey, cvj, Digital Marketing, Excite, lead generation, marketing strategy, sales funnel

Excite

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Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement. How do you do that? By giving your new customer a memorable experience. Consider offering a quick-start guide… bonus...

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26 May
Blog, Conversion, conversions, eCommerce, ecommerce marketing, email, email automation, email automations, email flows, Email Marketing, Excite, Videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

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Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.  He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely...

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22 Feb
advocate, Ascend, Blog, Convert, digital marketing methods, email, Email Marketing, email marketing ideas, engagement, Excite, List Building, promote, subscribe

Why Email Marketing Is Still Crucial In 2022

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With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.  However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize...

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