To be competitive as a brand, it’s essential to constantly offer value to your customers.
Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends.
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing.
While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game....
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy?
I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy...
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success.
This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles...
Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.
How do you do that? By giving your new customer a memorable experience.
Consider offering a quick-start guide… bonus...
Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.
He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely...
With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.
However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.
But before you utilize...