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15 Feb
Awareness, Blog, Content Marketing, digital marketing methods, Execution Plans, Marketing Agencies, Marketing Skills, marketing tools, Paid Media, Tools

Everything You Should Know to Create a Useful Competitor Report

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Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? Why Does My Business Need a Competitive Report? There are many reasons why a business may need a competitive report, and all of...

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18 Dec
Blog, email, email campaign, Email Marketing, email science, Execution Plans, Paid Media

How to Create An Email Strategy

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Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each. It feels like a *big* task—something that your team needs to work on at *just* the right moment.  We have some news for you…it’s actually the opposite. An...

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22 Nov
Blog, Content Marketing, Execution Plans, Marketing Agencies, marketing consultant, marketing services, Marketing Skills

How to Build Your First 3 Marketing Service Offerings

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Agency owners know the struggle of packaging deliverables. They know their expertise (like content marketing, paid ads, or SEO), but it is hard to wrap it into perfect packages that your prospects can’t say no to. If you offer too little, they won’t be interested. And if you offer too...

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20 Nov
Boost Conversions, business coaching, courses, design, DigitalMarketer, Education, Execution Plans, Marketing Skills

Episode 181: Getting People to Finish Your Course with Lechon Kirb, CMO at Ofcourse

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The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course? In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism...

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16 Nov
Blog, Content Marketing, digital marketing methods, Execution Plans, Marketing Agencies, Marketing Skills, marketing tools, Paid Media, Tools

Everything You Need to Create a Solid Competitive Report

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Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? Why Does My Business Need a Competitive Report? There are many reasons why a business may need a competitive research, and all of...

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30 Oct
Blog, Content Marketing, digital marketing methods, Execution Plans, Marketing Agencies, Marketing Skills, marketing tools, Paid Media, Tools

Pre-Holiday Campaigns: Checklist for eCommerce Businesses

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The big holiday season is fast approaching.  Is your ecommerce store ready? There’s a lot to do to prepare your ecommerce business for the holiday season To help you out, here’s a quick Twitter marketing checklist for ecommerce businesses to use: # 1. Research Relevant Hashtags and Set Up Your Tracking Hashtags are key...

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19 Oct
Blog, Content Marketing, digital marketing methods, Execution Plans, Marketing Agencies, Marketing Skills, marketing tools, Paid Media, Tools

10 Tools for More Productive Digital Marketing

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Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether...

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12 Oct
Blog, Email Marketing, email marketing metrics, Execution Plans, KPIs, metrics, Paid Media

11 Email Marketing KPIs to Live By

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Email marketing is an especially effective marketing channel because you can customize your emails based on your customer persona. There are a lot of articles available online and experts available to tell you how to write a sales email, a marketing email, a promotional email, or a newsletter, and which...

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