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expert commentary, Google, Google algorithms, Google updates, Industry, psychology, ranking factors, Reddit, SEO, SEO community, SEO myths, Twitter

Why we’re hardwired to believe SEO myths (and how to spot them!)

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some...

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budget management, campaign budget optimization (CBO), expert commentary, Google, inventory management, paid search ads, PPC, Search Ads 360 update, SEO, Yahoo Japan

2022 Search ads 360 update: What you need to know

30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a...

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A/B Testing, Content, Content analysis, conversion rate optimization (CRO), customer experience, customer experience optimization (CXO), data analytics, data strategy, data-driven search strategy, Digital Marketing, expert commentary, Google, page speed optimization, ranking factors, ROI Marketing, SEO, SEO case studies, User Experience (Ux), Website Analysis

Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his...

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Content, Digital Marketing, expert commentary, Google, image alt text, image optimization, international seo, keyword optimization, Mobile, multilingual SEO, SEO, User Experience (Ux), Voice, voice search, Web Accessibility

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the...

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audience segmentation, audience targeting, conversion optimization, cookie death, data privacy, Digital Marketing, expert commentary, first party data, Google, Industry, paid search marketing, privacy regulations, SEO, Smart Bidding, Strategy, third party cookie

Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing...

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consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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