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04 Mar
Expert Interviews, How To, Podcast, Social Media Marketing Podcast, Social Media Strategy

The Future of Social Marketing: Trends to Track

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Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one...

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25 Feb
Expert Interviews, How To, IGTV, Instagram, Instagram Reels, Instagram Stories, Podcast, Social Media Marketing Podcast

Content Marketing With Instagram: How to Build Demand

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Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? In this article, you’ll discover how to use Instagram content to generate greater interest in your product or services. Why Use Instagram for Organic Marketing and...

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18 Feb
Expert Interviews, How To, Instagram, Instagram Reels, Instagram Video, Podcast

Instagram Reels Strategy: What Marketers Need to Know

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Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing,...

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04 Feb
Clubhouse, Expert Interviews, How To, Podcast, Social Media Marketing Podcast

Clubhouse App for Business: What Marketers Need to Know

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Wondering if the Clubhouse app could benefit your business? Curious how Clubhouse works for marketing? In this article, you’ll learn why businesses should consider being active on Clubhouse and discover what marketers should know about the app. You’ll find out how content discovery works on Clubhouse and how clubs...

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02 Feb
Expert Interviews, Facebook Ads, Podcast, Social Media Marketing Podcast

How to Test Your Facebook Ads for Optimal Results

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Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and...

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28 Jan
Expert Interviews, How To, LinkedIn, LinkedIn Ads, Podcast, Social Media Marketing Podcast

LinkedIn Ad Retargeting: What Marketers Need to Know

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Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that...

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21 Jan
Expert Interviews, How To, Podcast, Snapchat, Snapchat Ads, Social Media Marketing Podcast

Snapchat Ads: How to Get Started

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Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social...

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15 Jan
Expert Interviews, Facebook, Facebook Ads, Facebook Analytics, How To, Podcast, Social Media Marketing Podcast

What to Do When Your Facebook Ads Fail

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Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads...

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08 Jan
Expert Interviews, How To, LinkedIn, LinkedIn Live, LinkedIn Stories, LinkedIn Video, Podcast, Social Media Marketing Podcast

Organic LinkedIn Marketing: Proven Techniques for Marketers

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Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and...

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