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16 May
Facebook, Facebook Ads, How To

How to Use Click-to-Messenger Facebook Reels Ads to Qualify Prospects

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Looking for a new way to engage consumers on Facebook? Want to start more conversations with qualified prospects? In this article, you’ll learn how to capitalize on Meta’s most underutilized ad placement, Click-to-Messenger ads for Facebook Reels. Why Facebook Reels Ads Matter Now Facebook Reels might not generate as...

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10 May
Facebook, Facebook Ads, How To, Instagram, Instagram Ads

How to Use Meta Messaging Ads for Quality Leads From Instagram and Facebook

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Looking for a better way to capture qualified leads on Instagram and Facebook? Want an easy way to leverage Instagram DMs and Facebook Messenger in your marketing? In this article, you’ll learn how to create Meta messaging ads that lead to real conversations and how to assign leads to...

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14 Apr
Expert Interviews, Facebook, Facebook Ads, How To, Podcast, Social Media Marketing Podcast

Creator Content That Converts With Facebook Ads

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Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? In this article, you’ll discover how to create Facebook ads that convert with user-generated content. The Power of User-Generated Content User-generated content (UGC) gets more conversions than other types of...

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08 Feb
Facebook Ads

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

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Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not surprising. Both attract colossal audiences, both offer data-driven targeting options, and both are packed with powerful marketing tools. However, if you’re thinking about including Facebook...

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03 Jan
advertising, Blog, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, marketing, marketing your ecommerce product, Online Marketing

3 Steps to Sell More from Your Small Business Website

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Digital marketing is becoming more and more competitive. According to Census Bureau’s data, almost 5.5 million new business applications were filed in 2021, which is a 53% increase from 2019. Hit by global lockdowns and deprived of most traditional means of attracting customers, most of those businesses turned to the Internet...

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20 Dec
advertising, Blog, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store, Videos

How Ecommerce Transformed Marketing 

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It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed...

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03 Dec
Ads, benefits of paid ads, Blog, Facebook Ads, Google Ads, Instagram Ads, Paid Ads, Paid Advertising, Paid Media, Paid Media Strategy, paid traffic, paid traffic mastery, running paid ads, Search Ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

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Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and...

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22 Nov
Facebook Ads

How to (Really) Compete in Facebook Ads: The 9-Point Playbook

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If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns” but actually “tearing it up out there.”  “Going out there and getting them”…”(tiger)”. Competing.  This u? There are just three things...

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28 Oct
advertising, black friday, Blog, cyber monday, eCommerce, ecommerce marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, holiday, holiday sales, holiday shopping, marketing, marketing your ecommerce product, merchant mastery, Online Marketing, online seller, product market fit, product marketing, shopify store

How to Use Content & SEO to Support Your Seasonal Marketing

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The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in...

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