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Advertising Metrics, Analytics & Data, Blog, Business Metrics, campaign optimization, Digital Advertising, Digital Marketing, Facebook, Facebook Ads, Marketing Analytics, marketing strategy, Paid Advertising, ROI Measurement, Social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant...

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AI tools, Expert Interviews, Facebook Ads, Facebook Ads Manager, How To, Instagram Ads, meta ads, Podcast, Social Media Marketing Podcast

How to Prepare for a Changing Meta Ads Landscape

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative?  In this article, we’ll explore how to prepare for the changing world of Meta ads. What’s Changed With Meta Ads Manager? The world...

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Facebook Ads, Industry News & Insights

Facebook Ads Benchmarks for 2024: NEW Data + Insights for Your Industry

With over 2 billion daily active users, Facebook still reigns supreme as the most popular social media platform. And that’s part of the reason that Facebook ads continue to be an extremely popular solution for businesses looking to raise brand awareness, connect with prospects, and get new customers. So how...

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Facebook Ads, Industry News & Insights, paid search marketing

The 15 Biggest Announcements From Google & Facebook So Far This Year

If you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay on top of these changes and make sure you’re keeping up with trends to get the best performance from your accounts. However, Google has...

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Facebook Ads, paid search marketing

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

As a Google Ads coach, I’ve noticed an increase recently in Meta Ads practitioners looking to start offering Google Ads services to their clients. By launching PPC campaigns across platforms, businesses are finding more opportunity to scale and stronger results. While both Google and Meta’s ad platforms offer many of...

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Expert Interviews, Facebook Ads, How To, Podcast, Social Media Marketing Podcast

How to Build an Internal Facebook Ads Team to Scale Any Business

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? In this article, you’ll discover how to build a team to scale your Facebook and Instagram ads management. How Facebook Advertising and Instagram Advertising Help You Scale a...

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