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App Advertising, Branding, Conversion Rate Optimization, Ecommerce PPC, Facebook, Facebook Ads, Facebook advertising, facebook ppc, PPC Apps and Tech, ppc branding

Privacy Issues And The Return Of Branding

The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to...

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A/B Testing, Ad Settings, audience targeting, Facebook, Facebook Ads, Facebook advertising, Facebook Audiences, Facebook Optimization, Facebook Pixel Helper, facebook ppc, improve roi, retargeting, ROI, targeting

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over.  The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth...

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Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion rates, conversion tracking, ConversionRateOptimization, Facebook, Facebook Ads, Facebook advertising, Facebook Conversion tracking, facebook ppc, Reporting / Conversion Tracking, Uncategorized

Five Tips to Increase your Conversion Rate using Facebook

Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally.  A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform’s massive reach, you can’t miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which...

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dynamic ads, Dynamic Search Ads, Facebook, Facebook Ads, Facebook advertising, Uncategorized

Facebook Dynamic Ads: Your Complete Guide

Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results.  But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic...

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Blog, facebook ad series, Facebook advertising, Paid Media

3 Essential Ingredients to Supercharge Your Facebook Ad Strategy

When was the last time you updated your Facebook advertising strategy? Unless the answer is “I just did,” you need to read this. Facebook advertising is one of the most effective forms of digital marketing out there, but it’s not easy. Between massive amounts of competition and the ability (and...

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Blog, Facebook, facebook ad series, Facebook advertising, Facebook Messenger, Paid Media

How Much of Your Advertising Budget Should Go to Facebook Ads?

Let’s talk numbers. When it comes to deciding how much of your advertising budget should go to Facebook ads, we refuse to give you general advice. We don’t want to tell you that 5% of your budget needs to be allocated to Zuckerberg’s pocket.  What you give Zuck depends on what...

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