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Facebook advertising, Google Ads, LinkedIn, PPC

How to approach B2B advertising during a challenging Q4

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up.Mid-term election season is driving up engagement costs.Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay...

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Facebook advertising, Google Ads, Instagram, Microsoft Advertising, PPC

New Microsoft feature lets you run ads on Google, Facebook, Instagram

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-channel advertising has...

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Content Marketing, Facebook advertising, Instagram, LinkedIn, Martech, PPC, Sponsored White Papers & Webinars

Webinar: What ad channels work best for your brand?

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and...

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