Facebook advertising Archives - All The Way Digital

27 Oct

Facebook, Facebook advertising, meta, PPC

Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise

October 27, 2022
Posted by Web

Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users...

08 Oct

Facebook advertising, Instagram, PPC

Facebook Ad Policies have been renamed to Meta Ad Standards

October 8, 2022
Posted by Web

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing. Meta has made it very clear that they aren’t changing the scope of the policies, nor are they announcing any new ones. We’re...

29 Sep

Facebook advertising, PPC

5 new updates to Meta call ads

September 29, 2022
Posted by Web

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being...

16 Sep

Facebook advertising, Google Ads, LinkedIn, PPC

How to approach B2B advertising during a challenging Q4

September 16, 2022
Posted by Web

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider: Funding has dried up.Mid-term election season is driving up engagement costs.Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay...

09 Sep

Facebook advertising, Google Ads, Instagram, Microsoft Advertising, PPC

New Microsoft feature lets you run ads on Google, Facebook, Instagram

September 9, 2022
Posted by Web

Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here. Multi-channel advertising has...

10 Aug

Content Marketing, Facebook advertising, Instagram, LinkedIn, Martech, PPC, Sponsored White Papers & Webinars

Webinar: What ad channels work best for your brand?

August 10, 2022
Posted by Web

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and...

04 Aug

Facebook advertising, Social Media Marketing

Using lookalike audiences to reverse the marketing funnel and generate quality leads

August 4, 2022
Posted by Web

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and...

11 Jul

Facebook advertising, PPC, Social

4 Facebook app strategies to reduce costs

July 11, 2022
Posted by Web

Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions...

16 Jun

Facebook, Facebook advertising, Google, Google Ads, Microsoft, Microsoft Advertising, PPC

Search marketers agree: automation the least favorite part of PPC

June 16, 2022
Posted by Web

Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s, cost-per-touch? (looking at you, Apple), broad match modifiers...

08 Jun

Facebook, Facebook advertising, Privacy

Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes

June 8, 2022
Posted by Web

Meta Platforms’ Facebook is reportedly in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking to build awareness around their brands. What are Basic Ads? A Basic Ads product would offer and report only the simplest metrics...

Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise

Facebook Ad Policies have been renamed to Meta Ad Standards

5 new updates to Meta call ads

How to approach B2B advertising during a challenging Q4

New Microsoft feature lets you run ads on Google, Facebook, Instagram

Webinar: What ad channels work best for your brand?

Search marketers agree: automation the least favorite part of PPC

Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes

Five things you need to know about content optimization in 2023

This day in search marketing history: February 4

How to Write YouTube Titles for SEO

The Love-Hate Relationship with Social Media…

Daily Search Forum Recap: February 3, 2023

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