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Content Marketing, Facebook advertising, Instagram, LinkedIn, Martech, PPC, Sponsored White Papers & Webinars

Webinar: What ad channels work best for your brand?

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and...

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Blog, Facebook, Facebook Ads, Facebook advertising, Marketing Skills, meta, metaverse, Paid Media, Social, Social media

How Facebook Ads Are Changing In 2022

Facebook ads are changing. Realistically, who’s surprised? Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, we’re just riding the wave (including the biggest wave of their recent...

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Blog, Facebook, Facebook Ads, Facebook advertising, Marketing Skills, Paid Media, Social, Social media

How to Unite Your Facebook Ads with Your Overall Marketing Strategy

Marketing is like a great dinner plate. It has some delicious carbs (pasta is our love language), a great source of protein, and healthy fats. Your marketing “dinner plate” should look something like this: Content MarketingEmail MarketingPaid MediaSearch MarketingSocial Media And, just like any good meal, these elements taste best when...

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App Advertising, Branding, Conversion Rate Optimization, Ecommerce PPC, Facebook, Facebook Ads, Facebook advertising, facebook ppc, PPC Apps and Tech, ppc branding

Privacy Issues And The Return Of Branding

The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to...

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