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App Advertising, Branding, Conversion Rate Optimization, Ecommerce PPC, Facebook, Facebook Ads, Facebook advertising, facebook ppc, PPC Apps and Tech, ppc branding

Privacy Issues And The Return Of Branding

The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to...

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A/B Testing, Ad Settings, audience targeting, Facebook, Facebook Ads, Facebook advertising, Facebook Audiences, Facebook Optimization, Facebook Pixel Helper, facebook ppc, improve roi, retargeting, ROI, targeting

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over.  The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth...

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Conversion Rate Optimization, Conversion Rate Optimization with Landing Pages, conversion rates, conversion tracking, ConversionRateOptimization, Facebook, Facebook Ads, Facebook advertising, Facebook Conversion tracking, facebook ppc, Reporting / Conversion Tracking, Uncategorized

Five Tips to Increase your Conversion Rate using Facebook

Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally.  A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform’s massive reach, you can’t miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which...

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