Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive
Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions
Barilla Group’s global digital & search marketing...
There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October
Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March
Product reviews came under the microscope in April, with marketing and...
Around one-fifth of all keywords trigger a featured snippet
99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR)
The key to featured snippet optimization lies in a few specific areas: long-tail-...
A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search.
Voice search optimization is critical to your SEO success.
Striking keyword targeting helpful to get more results in a short time.
Internal linking can boost time-on-site as well as boost your website’s visibility and rankings.
The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021.
Google has already announced two algorithm updates slated for March and May 2021.
There are various trends for SEO in 2020 like UX...