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5 Tips To Becoming a Hero of a Teammate

Whether today is your first day in the digital advertising industry, or you’re a lifelong vet, odds are you have a lot to learn in a lot of areas. Let’s go another step deeper. Some of you likely began your PPC journey in the infant years...

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Analytics, consumer data platform (CDP), Data, data management platform (DMP), data privacy, Digital Marketing, evergreen content, first party data, Google, Industry, industry trends, influencer commentary, SEO, third-party data, third-party data tracking

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and...

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Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, Search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade...

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