Whether today is your first day in the digital advertising industry, or you’re a lifelong vet, odds are you have a lot to learn in a lot of areas. Let’s go another step deeper. Some of you likely began your PPC journey in the infant years...
One of the most common mistakes seen across search accounts whilst conducting audits is that a large portion of accounts that have a low number of audiences applied to their campaigns, often only applying high-performance audiences. Frequently the logic behind this is that search is intent-driven...
Third-party data is being phased out by big tech, making first-party data indispensable
First-party data is willingly provided by users, helping you build a consumer profile
Internet users are cautious about providing their data but will do if rewarded
Tracking pixels, CRM platforms, surveys, and encouraging interaction and...
In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms