Google Ads Archives - All The Way Digital

09 Aug

Layer on the automation: How to combine automation options for PPC success

August 9, 2022
Posted by Web

To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ hands like automated extensions, ad suggestions, Performance Max campaigns, and...

06 Aug

Google, Google Ads, PPC

Google addresses Impression Share and Auction Insights reporting issue

August 6, 2022
Posted by Web

Google has just announced an issue regarding Impression Share and Auction Insights reporting data. What Google says. This has been a known issue since August 3 and Google is working on a resolution. An update will be provided by August 6. Google says the issue has no impact on...

05 Aug

Google, Google Ads, PPC

Google announces 4 new features for Discovery ad users

August 5, 2022
Posted by Web

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiencesImproved creative supportNew insightsEnhanced campaign management Better ad experiences Google says that they’re working on making ad experiences...

03 Aug

Analytics & Conversion, Google Ads

Google releases simple, centralized tag solution

August 3, 2022
Posted by Web

Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the...

03 Aug

Google Ads, Google Marketing Platform

Simplifying measurement with the Google tag

August 3, 2022
Posted by Web

Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party...

29 Jul

AdMob, Google Ads

New ways to diversify your games revenue

July 29, 2022
Posted by Web

With more than 3 billion people playing games across platforms, the games industry continues to evolve rapidly. Still, one thing remains unchanged: developers need to grow revenue and profitability from their mobile games for long term success. This week, at the Think with Google Gaming Day in China, we...

28 Jul

Google, Google Ads, Google Chrome, PPC

Google cookies will remain active on Chrome until 2024

July 28, 2022
Posted by Web

Google’s Privacy Sandbox initiative began with the intent to create technology to protect people’s privacy. Part of that initiative was to reduce cross-site and cross-app tracking by eliminating third-party cookies. Today it was announced that the initiative has been delayed and developers are aiming for a...

27 Jul

Google Ads, PPC

Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend

July 27, 2022
Posted by Web

Today Google announced that they have created Confirming Gross Revenue – a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification...

27 Jul

Analytics & Conversion, Google Ads, Google Analytics, PPC

Google will automatically switch some advertisers’ attribution models

July 27, 2022
Posted by Web

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 24 to cancel the auto-switch. What is data-driven attribution. Google announced in September...

22 Jul

Google Ads, Search Ads, Shopping Ads

Upgrade to Performance Max to prepare for the holidays

July 22, 2022
Posted by Web

Today’s consumers are always-on, where curiosity and inspiration can strike them anytime and anywhere. They’re also kicking off their holiday buying earlier than in previous years to find the best deals and avoid supply chain issues. As of June, 26% of shoppers in the US reported...

Layer on the automation: How to combine automation options for PPC success

Google addresses Impression Share and Auction Insights reporting issue

Google announces 4 new features for Discovery ad users

Google releases simple, centralized tag solution

Simplifying measurement with the Google tag

New ways to diversify your games revenue

Google cookies will remain active on Chrome until 2024

Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend

Google will automatically switch some advertisers’ attribution models

Upgrade to Performance Max to prepare for the holidays

How to Start Marketing Your Business in the Metaverse

How to optimize your ecommerce site for better indexing

Webinar: What ad channels work best for your brand?

What percentage of your budget should go toward SEO?

Top technical SEO issues every webmaster should master

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