Google Ads Archives - All The Way Digital

03 Dec

Ads, benefits of paid ads, Blog, Facebook Ads, Google Ads, Instagram Ads, Paid Ads, Paid Advertising, Paid Media, Paid Media Strategy, paid traffic, paid traffic mastery, running paid ads, Search Ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

December 3, 2022
Posted by Web

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and...

30 Nov

Google Ads, PPC, sponsored content

Guard your most valuable asset against pesky competitors by Adthena

November 30, 2022
Posted by Web

In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. You’ve risen to the top of the search...

24 Nov

Google Ads

5 Ways to Make the Best of the Five Latest Google Ads Features

November 24, 2022
Posted by Web

With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today’s time due to the pandemic shifting most business operations online, PPC marketing’s history dates back to early 2000 when Google launched...

19 Nov

Analytics & Conversion, Google Ads, PPC

5 best practices for tracking offline conversions in Google Ads

November 19, 2022
Posted by Web

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new restaurants...

19 Nov

Google Ads, PPC

Google’s formula for navigating economic uncertainty involves “doubling down”

November 19, 2022
Posted by Web

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on...

18 Nov

Google Ads, PPC

Marketing in a recession: How to avoid 5 common mistakes

November 18, 2022
Posted by Web

It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some...

18 Nov

Display, Google Ads, PPC

New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

November 18, 2022
Posted by Web

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement...

17 Nov

Google Ads, PPC

SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin

November 17, 2022
Posted by Web

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on...

15 Nov

Google Ads, PPC

Google Ads authentication issue causing login problems

November 15, 2022
Posted by Web

For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google...

15 Nov

Google Ads, Travel

3 ways for hotels to maximize their presence on Google

November 15, 2022
Posted by Web

In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.That’s because travelers often come to Google to research and decide where they want to stay.As a hotelier, you have an opportunity to ensure that potential customers on Google see...

The Biggest Ad Fraud Cases and What We Can Learn From Them

Guard your most valuable asset against pesky competitors by Adthena

5 Ways to Make the Best of the Five Latest Google Ads Features

5 best practices for tracking offline conversions in Google Ads

Google’s formula for navigating economic uncertainty involves “doubling down”

Marketing in a recession: How to avoid 5 common mistakes

New AdSense data protection laws coming to CA, CO, CT, and UT in 2023

SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin

Google Ads authentication issue causing login problems

3 ways for hotels to maximize their presence on Google

12 Best Sites to Buy Spotify Followers and Streams (Updated)

Investment Opportunities in Africa: How to Invest For Profit and Purpose

How to Create a Customer Journey Map (w/Examples)

Survey Questions for Market Research – with Examples

3 SEO tools to build for your clients in Looker Studio

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