Google Analytics 4 has updated its explorations feature and data retention settings.
When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you...
Google is allowing advertisers to opt out of the Search Network.
This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety.
The flagged websites referenced...
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads.
You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X.
Why we care. This new capability helps marketers understand...
Google has rolled out impression share data for Local Service Ads (LSAs).
Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear.
This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on...
Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety.
Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor,...
Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February.
Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”
“We’ve long had personalized ads...
Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended.
The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out”.
Google confirmed the error shortly after and reassured advertisers...
Google is planning to update its Video publisher policy on April 1, 2024.
All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted.
The move aims to streamline policies across various Google...
Google Ads has confirmed that it is going to update the Location asset requirements in December.
The update will clarify the types of location assets that are not permitted on Google Ads.
Locations that will not be allowed as Location assets include:
Locations that are closed
Locations that are...
Google is updating the language in some child and teen ads policies next month, including:
Ads & made for kids content.
Ad-serving protections for children.
Ad-serving protection for teens.
The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and...