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Google, Google Ads, PPC

Google announces 4 new features for Discovery ad users

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiencesImproved creative supportNew insightsEnhanced campaign management Better ad experiences Google says that they’re working on making ad experiences...

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Google Ads, Google Marketing Platform

Simplifying measurement with the Google tag

Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party...

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Analytics & Conversion, Google Ads, Google Analytics, PPC

Google will automatically switch some advertisers’ attribution models

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 24 to cancel the auto-switch.  What is data-driven attribution. Google announced in September...

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