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06 Jan
Call Metrics, call tracking, callout extensions, Google Ads, ppc call tracking, PPC Strategy, Uncategorized

Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

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What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book?  Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only...

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01 Jan
Blog, eCom, eCommerce, Google Ads, Marketing Management, Marketing Skills, Paid Ads, SEO

Google Ads for Ecommerce: Prerequisites

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In my last article, we talked about whether or not Google Ads was the right move for your ecommerce business.  Now, if Google Ads is indeed in the cards for your store (or you have successfully run Google Ads already), this article is going to walk you through the prerequisites...

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28 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Ads, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive display ads, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Responsive Search Ads: What is the new default in Google ads?

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Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad...

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18 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, B2B, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, Ecommerce PPC, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Google Ads, Google Certifications, Hero Conf, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, PPC Advice, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Google Ads Resources for the Novice or Expert B2B Advertisers

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B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales...

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07 Dec
Content Marketing, DigitalMarketer, Google Ads

Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

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When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed. In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of...

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23 Nov
ABM, Ad Campaigns, Ads, Amazon, artificial intelligence, brand design, broken links, conversions, converted clicks, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, CSS, CTA, CTR, DV360, Email Marketing, ETAs, Facebook Reporting, first party data, Google Ads, HTML, impressions, Javascript, Microsoft Advertising, optimization, Organic Content, Paid Content, Real-Time Bidding, Rollworks, RSAs, SA360, saas, Sales attribution, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Trends, URL, USP, UTM

Amazon PPC VS AdWords: What To Choose

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Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While...

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