Google Ads Archives - All The Way Digital

08 Dec

GA4 updates explorations date range, data retention settings

December 8, 2023
Posted by Web

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you...

07 Dec

Google, Google Ads, Paid Social, PPC

Google advertisers can now opt out of Search Network

December 7, 2023
Posted by Web

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced...

07 Dec

Google, Google Ads, Paid Social, PPC

Google Analytics 4 audiences are rolled out on Google Ads

December 7, 2023
Posted by Web

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process, GA announced on X. Why we care. This new capability helps marketers understand...

Google Local Service Ads roll out impression share data

December 5, 2023
Posted by Web

Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on...

Google denies placing search ads on compromising websites

November 29, 2023
Posted by Web

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor,...

29 Nov

Google, Google Ads, Paid Social, PPC

Google policy update will restrict consumer finance ad targeting

November 29, 2023
Posted by Web

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” “We’ve long had personalized ads...

28 Nov

Google, Google Ads, Paid Social, PPC

Google tells ‘freaked out’ advertisers to ignore account suspension notification

November 28, 2023
Posted by Web

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out”. Google confirmed the error shortly after and reassured advertisers...

28 Nov

Google, Google Ads, Paid Social, PPC

Google is updating its Video publisher policy

November 28, 2023
Posted by Web

Google is planning to update its Video publisher policy on April 1, 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google...

21 Nov

Google, Google Ads, Paid Social, PPC

Google Ads is updating Location asset requirements

November 21, 2023
Posted by Web

Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets that are not permitted on Google Ads. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are...

21 Nov

Google, Google Ads, Paid Social, PPC

Google announces update to child and teen ad policy language

November 21, 2023
Posted by Web

Google is updating the language in some child and teen ads policies next month, including: Ads & made for kids content. Ad-serving protections for children. Ad-serving protection for teens. The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and...

Daily Search Forum Recap: December 8, 2023

Search News Buzz Video Recap: Google Gemini, Bing Deep Search, Google Reviews Winter Blast Update, Google Ads Search Partner Network, Ranking, Ads & More

Google November 2023 Reviews Update Completed After 29 Days

Google’s Alternative Feeds, Secondary SERPs & Current Tracking Challenges

Google Things To Know Snippets & Results Expansion

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