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Call Metrics, call tracking, callout extensions, Google Ads, ppc call tracking, PPC Strategy, Uncategorized

Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book?  Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only...

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Blog, eCom, eCommerce, Google Ads, Marketing Management, Marketing Skills, Paid Ads, SEO

Google Ads for Ecommerce: Prerequisites

In my last article, we talked about whether or not Google Ads was the right move for your ecommerce business.  Now, if Google Ads is indeed in the cards for your store (or you have successfully run Google Ads already), this article is going to walk you through the prerequisites...

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Content Marketing, DigitalMarketer, Google Ads

Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed. In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of...

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ABM, Ad Campaigns, Ads, Amazon, artificial intelligence, brand design, broken links, conversions, converted clicks, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, CSS, CTA, CTR, DV360, Email Marketing, ETAs, Facebook Reporting, first party data, Google Ads, HTML, impressions, Javascript, Microsoft Advertising, optimization, Organic Content, Paid Content, Real-Time Bidding, Rollworks, RSAs, SA360, saas, Sales attribution, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Trends, URL, USP, UTM

Amazon PPC VS AdWords: What To Choose

Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While...

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