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Display Ads, Google Ads, video ads

3 ways to keep audiences engaged in a content-driven world

Consumers navigate a widening variety of digital content from text to image to video—and they choose to spend their time in the experiences that feel most natural and intuitive for them. Working with Ipsos, we've identified three ways to keep your audience engaged across platforms throughout the holiday season,...

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Google, Google Ads, PPC

3 new tools to measure Google app performance and privacy

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns. To solve...

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Google Ads, PPC

3 new Google Performance Max features to plan campaigns, customize assets, and measure results

Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand...

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Google Ads, PPC

Google API v12 released

Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation.Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally.Added support for linked portfolio bidding strategies...

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