ABM, Facebook, Facebook Reporting, Google Ads, Industry News, Instagram, Microsoft Advertising, Rollworks, Uncategorized

January 2021 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms.  Google Ads What: Preparing for Apple’s iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information...

Read more

Read More
ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

Read more

Content, Digital Marketing, evergreen content, Google Ads, keyword research, organic search, search engine marketing (SEM), search marketing, SEO, SEO myths, thematic keyword research

Top four SEO myths debunked: Director’s cut

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars...

Read more

Facebook Reporting, Google Ads, Google Ads Editor, Google Ads Updates, Industry News, Microsoft Advertising, News Updates

December 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of Editor provides a large list of product updates including filter adjustments, image extensions, updated statistic columns, detailed recommendations, ad...

Read more