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Google Ads, PPC

3 new Google reporting columns for conversions

Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns. The three new conversions columns are: ResultsResults valueConversion goals Let’s dig in. Results This column shows the number of conversions you’ve...

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Ads, benefits of paid ads, Blog, Facebook Ads, Google Ads, Instagram Ads, Paid Ads, Paid Advertising, Paid Media, Paid Media Strategy, paid traffic, paid traffic mastery, running paid ads, Search Ads, video ads

How to Use Empathy Mapping for Epically Effective Ads

Essentially an empathy map is a process where you’re going to actually work, talk about, or discuss and document someone else’s point of view. It’s their perspective, it’s their belief system, it’s their emotions, it’s their worldview. We are trying to dial all of these components to build a...

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Google Ads, Google in Europe, Google Workspace, Google.org

Increasing access to mental healthcare in Ireland

Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but particularly in rural communities, access to support services can change everything. Turn2Me is an Irish nonprofit on a mission to offer safe and timely...

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Google Ads, YouTube

Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023

A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns....

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Google Ads, PPC

Google launches new content suitability center in Google Ads

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google...

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