Google announced a number of new Google Shopping features across both Google Ads and free Merchant Center to help merchants enhance and showcase their promotions, deals and sales in Google Search. Google said the company is making it easier for you to showcase your promotions across more surfaces...

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Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google's Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third...

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It looks like Google is now testing shows image extensions in the Google Hotel Ads. Lluc B. Penycate, who follows the hotel space carefully in Google, noticed this and said this is the "first time seeing images in Google Ads for hotel branded searches." ...

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Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said "signal." He wasn't sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said "it indicates optimized...

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Google announced it will tighten its policies for Financial Services advertisers targeting searchers and consumers in the UK. The policy will be fully published on August 30, 2021 and then seven days later it will be enforced, on September 6, 2021. ...

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Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation. Go to Source Author: barry@rustybrick.com...

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Google announced it is delaying its plans to block third-party cookies to late 2023 and will paused testing of FLoC, its cookieless alternative. Google said "it's become clear that more time is needed across the ecosystem to get this right." Go...

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Google has expandable ad formats and it seems like Google likes to use those formats for some queries and for some searchers. Valentin Pletzer shared screen shots of him being covered with these ad formats in Google Search. Go to...

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Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more. Version 7.0 was released on April 28, 2021, only 6 weeks ago. ...

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Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number of instances where this is the case." ...

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