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audience targeting, Google AdWords, PPC, Uncategorized, YouTube, YouTube Ads, Youtube PPC

YouTube Content Targeting: Myths, Misunderstandings, and Misuse

Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot more coverage like that. Reading those reports at the time, you’d...

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