Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience
The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core...
Did you know that 53 percent of trackable web traffic is organic?
A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display
These statistics prove that the role of SEO in 2021 is...
The debate still continues in the SEO community on the variation of value from backlinks.
Google has shifted their position on these links.
What do we get for our efforts?
Are nofollow links worth the pain?
Are nofollow links a waste of time?
SEO practitioners have for years been...
Google plans to update its algorithm in 2021 to include a factor called Page Experience.
This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.
Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website.
If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time.
As AI and NLP keep...