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Google, google algorithm updates, SEO

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and...

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Core update, Google, google algorithm updates, Google: SEO, Helpful Content Update, SEO

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall...

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E-E-A-T, Google, google algorithm updates, SEO

Experience a key factor during Google algorithm updates, analysis finds

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively...

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Core update, Google, google algorithm updates, Helpful Content Update, Reviews update, SEO

Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than...

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Google, google algorithm updates, Google Business Profile, Google Maps, Google: SEO, SEO

Google local search ranking algorithm strengthens “openness” signal

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s Search Liaison, said, “we’ve long used “openness” as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries.” What changed. Earlier...

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