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13 Jan
best of SEO, Google Analytics 4 (GA4), SEO, SEO reporting

Three must-have GA4 SEO reports you can build in under 30 minutes

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30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy back some time for a cuppa and a catch-up, use this super-detailed guide that...

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12 Oct
Analytics, audience engagement, crawl budget optimization, data analytics, Google Analytics 4 (GA4), SEO

Bounce and exit rate analytics: measure, assess, and audit to increase conversions

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30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will...

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02 Sep
Analytics, data analysis, data privacy, Google Analytics, Google Analytics 4 (GA4), Industry

Is user data truly protected in the Google Analytics universe?

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30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire seems to backfire on its presence in Europe as Italy  joined France and Austria in ruling that Google Analytics is overstepping boundaries Whispers soon became shouts...

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23 Jun
ad text optimization, AI, audience groups, automated image optimization, Automation, bid automation, case study, cookie death, customer relationship management (CRM), Google Analytics 4 (GA4), Google Search Ads (SA360), keyword grouping, paid search marketing, ROI Marketing, search marketing, Smart Bidding, Strategy, Testing

How a testing model is driving SEAT and CUPRA’s search marketing performance

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“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing...

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