Google, Google Analytics, Paid Social, PPC

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user...

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Analytics, B2B marketing, fospha, Google Analytics, marketing, meta, Report, Snap, Snapchat

Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts...

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Google, Google Analytics, Paid Social, PPC, SEO

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels,...

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Google, Google Analytics, Paid Social, PPC

Google Analytics 4 launches additional instant support options and new video tutorials

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove...

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AI tools, Discovery, Expert Interviews, Google Analytics, How To, marketing agency show, Podcast, Social Media Tools

Onboarding New Clients

Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion?   In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match...

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Google, Google Ads, Google Analytics, PPC

How to combine GA4 and Google Ads for powerful paid search results

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on...

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