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Analytics & Conversion, Google Analytics

Google Universal Analytics real time metrics now titled “in the last 5 minutes”

Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was titled “right now” but with Google Analytics 4 rolling out, Google wanted to make the title more specific to what both are actually...

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Digital Marketing, digital marketing tips, Google, Google Alerts, Google Analytics, Google search console, Industry, influencer commentary, productivity, search marketing, SEO, SEO tips

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free...

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campaign performance optimization, campaign strategy, competitor analysis, Content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs

Here’s how you can master your next seasonal digital marketing campaign

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly...

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evergreen content, Google Analytics, influencer commentary, organic search, organic traffic, SEO, SERPs

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it...

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aggregate data, Analytics, conversion optimization, evergreen content, Google, Google Analytics, Google Tag Manager, influencer commentary, SEO, SEO analysis, SERPs

Four ways to use your website data to discover missed sales opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without...

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Affiliate Marketing, Analytics, audience targeting, consumer behavior, conversion tracking, Cost Per Acquisition (CPA), customer acquisition, data analysis, Digital Marketing, event tracking, evergreen content, Google AdWords, Google Analytics, Google Analytics guide, Guide, lookalike audiences, PPC, ROAs, ROI Marketing

What affiliate marketers have missed about Google Analytics

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see...

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