Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added.
Here’s what’s new.
New Dimensions and Metrics in the Audience Builder. The GA4...
Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step.
How custom funnels work. Custom funnel reports are...
Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1,...
Google has announced four new enhancements for the GA4 homepage:
New welcome tutorial
New banner along the top of the Home page
Improvements to the Suggested for you section
Dismiss suggestions, insights, and recommendations
New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users...
Google Bard now shows more variety in the draft responses it provides to your questions. Google said these drafts are now “more distinct from each other,” allowing you to “expand your creative explorations.”
What is new. Google posted in its updates section that starting on April 21, 2023, two days...
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics:
Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different...
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps.
To set up GA4 properly, you should think through the events that make sense to track for your site....
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4).
With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the...
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000.
What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a...
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns.
To enable this feature, Google Ads is introducing a new cross-product access management model. This...