Google Analytics Archives - All The Way Digital

19 May

Google Analytics 4 audience builder gets a refresh

May 19, 2023
Posted by Web

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4...

04 May

Google, Google Analytics, PPC, SEO

GA4 custom funnel reports are here

May 4, 2023
Posted by Web

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are...

28 Apr

Google Analytics, PPC

Google UA historical data will be available until July 1, 2024

April 28, 2023
Posted by Web

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1,...

21 Apr

Google, Google Analytics, PPC

4 new Google Analytics 4 Home page features

April 21, 2023
Posted by Web

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users...

Google Bard adds more variety to drafts

April 20, 2023
Posted by Web

Google Bard now shows more variety in the draft responses it provides to your questions. Google said these drafts are now “more distinct from each other,” allowing you to “expand your creative explorations.” What is new. Google posted in its updates section that starting on April 21, 2023, two days...

07 Apr

Google Ads, Google Analytics, PPC

Google to sunset 4 attribution models in Ads and Analytics

April 7, 2023
Posted by Web

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different...

Event tracking in Google Analytics 4: What marketers need to know

March 31, 2023
Posted by Web

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site....

24 Mar

Google Analytics, PPC, SEO

Countdown to GA4: 100 days to make the switch

March 24, 2023
Posted by Web

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the...

23 Mar

Google Analytics, PPC

Google Analytics has increased the number of allowed properties

March 23, 2023
Posted by Web

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a...

03 Mar

Google Ads, Google Analytics, PPC

New Analytics user access management changes in Google Ads

March 3, 2023
Posted by Web

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This...

Google Analytics 4 audience builder gets a refresh

GA4 custom funnel reports are here

Google UA historical data will be available until July 1, 2024

4 new Google Analytics 4 Home page features

Google Bard adds more variety to drafts

Google to sunset 4 attribution models in Ads and Analytics

Event tracking in Google Analytics 4: What marketers need to know

Countdown to GA4: 100 days to make the switch

Google Analytics has increased the number of allowed properties

New Analytics user access management changes in Google Ads

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