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Content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The...

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Google, Google My Business, Google Pack, Google Reviews, Local, local reviews, local search, local seo, local SERPs, online reputation management (ORM), SEO, Yelp

Turning reviews into opportunities for reputation and SEO impact

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run. Take most reviews as honest opinions about...

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evergreen content, Google, Google 3-Pack, Google My Business, Google search results, keyword research, Local, local search, local seo, local SEO best practice, Local SEO Guide, local SERPs, on page SEO, search results, SEO, SERPs

A small business’ step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for...

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2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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direct to consumer (DTC), eCommerce, Google, Google My Business, Google Shopping, Industry, local search, local seo, Paid Search, PPC, Search engines, SEO, SERPs

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just...

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