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Digital Marketing, E-A-T, eCommerce, featured snippets, Google, Google core algorithm update, Google MUM (Multitask Unified Model), Google page experience, Google updates, Industry, influencer commentary, link spam, page experience update, page title, product review update, Search, Search Trends, SEO, YMYL

2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and...

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Audience Analysis, audience research, Development, evergreen content, Google, Google page experience, Google updates, keyword research, Mobile, search intent, SEO, SEO guide, SERPs, site architecture, specialist commentary, user experience (UX) design, user intent, user interface (UI), website optimization

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a...

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Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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Core Web Vitals, evergreen content, Google, Google page experience, Google updates, page experience update, SEO, SEO guide, SERPs, User Experience (Ux)

A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking...

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Content, content optimization, Core Web Vitals, evergreen content, Google, Google algorithm, google algorithm updates, Google page experience, Google Page Speed, image optimization, Industry, Mobile, mobile friendliness, mobile optimization, page load speed, Page Speed Insights, Search, SEO, SEO tips, technical seo

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site...

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AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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