Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge
A more equitable SERP is a necessity for Google from a business and overall web-health perspective
Google is pushing for equity on the SERP to a far greater extent
Google plans to roll out the new Core Web Vitals update in early 2021.
The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score.
Loading critical CSS and JS inline can improve the perceived load time of your site.
Above-the-fold videos and large background images can...