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consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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Ask Quora, backlink building, Content, Digital Marketing, E-A-T, evergreen content, FAQ, Google, Google SERPS, Guide, Karma, Quora, Reddit, SEO, shadowban, Social, Sponsored

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage...

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Content, Google, Google SERPS, Google updates, Industry, industry insights, local seo, Mobile, mobile search, News, news-SEO, Search, SEO

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this...

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Content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The...

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