Google, Google Ads, Paid Social, PPC

Google and world’s largest ad group announce landmark AI collaboration

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of...

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Google, Paid Social, PPC

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly...

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