Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews before being allowed to run a Local Service Ad (LSA). The current requirement is one review.
What Google says. Google Ads Liaison Ginny Marvin responded...
With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results.
To state the obvious, Google’s goals are not your goals.
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries.
Many featured snippets. Google is testing showing...
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s, cost-per-touch? (looking at you, Apple), broad match modifiers...
There’s a new Labs feature in town for Google AdSense called shopping links.
What are shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever Google detects a shoppable product mention, users will be shown shopping ads for that product.
Where will shopping links show. Google will...
As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube.
European Commission probe. This development is likely to pave the way for Google to settle an EU probe, opened last year, without having to pay a fine. The EU...
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead.
Effective today. Google will now allow booking for masthead ads for the following categories:
Sports betting (US only)Alcohol (where legal)Prescription drugs (US, CA, NZ)
What Google says. A spokesperson...
One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products.
However, as the technology develops, many are moving on to modern marketing techniques that require less...
Developers take note. Google Ads just announced v11 of their API.
What’s new. This version includes updates to the following client codes:
Campaign performance max upgrade statusAdded support for Smart campaigns using business profiles optimized for ads as landing pagesAccepting the resource names of the Google Business...
These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful!
How can PPC positively impact SaaS Marketing?
PPC can play an essential...