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Digital Marketing, digital marketing tips, Google, Google Alerts, Google Analytics, Google search console, Industry, influencer commentary, productivity, search marketing, SEO, SEO tips

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free...

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Content, Digital Marketing, expert commentary, Google, image alt text, image optimization, international seo, keyword optimization, Mobile, multilingual SEO, SEO, User Experience (Ux), Voice, voice search, Web Accessibility

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the...

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2022, Content, Core Web Vitals (CWV), Google, Google updates, Industry, Mobile, page experience update, page speed, page title, Product Reviews update, ranking factors, Search, SEO, SEO myths, title tags, User Experience (Ux)

The not-so-SEO checklist for 2022

30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy...

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2021, Checklist, Content, Content Marketing, Digital Marketing, Google, google algorithm updates, Guide, Industry, Search, search engine updates, search marketing, SEO, SEO checklist, SEO in 2021, Top 10 list, User Experience (Ux)

Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience...

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audience segmentation, audience targeting, conversion optimization, cookie death, data privacy, Digital Marketing, expert commentary, first party data, Google, Industry, paid search marketing, privacy regulations, SEO, Smart Bidding, Strategy, third party cookie

Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing...

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Blog, Content Marketing, Google, Marketing Skills, SEO, seo experts, SEO strategy, seo tools

5 Reasons Your Current SEO Strategy is Failing

Page two of Google is no man’s land. It’s like you bought a ticket to Fiji and ended up at your hometown beach or lake. Unless your hometown is Fiji…this wasn’t the plan. In no man’s land, you’re not getting traffic. You’re not getting conversions. And you’re not feeling good about...

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consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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Digital Marketing, E-A-T, eCommerce, featured snippets, Google, Google core algorithm update, Google MUM (Multitask Unified Model), Google page experience, Google updates, Industry, influencer commentary, link spam, page experience update, page title, product review update, Search, Search Trends, SEO, YMYL

2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and...

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business strategy, ecommerce SEO, Google, Google Images, Google SERP, Google sitelinks, image optimization, influencer commentary, JSON-LD, keyword optimization, Mobile, rich cards, Rich snippets, SEO, SEO content tips, SEO guide, Sitelinks, structured data

Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and...

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