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Content, Content analysis, content tips, content writing, copywriting, copywriting guide, evergreen content, Google, Guide, ranking factors, Search, semantic search, SEO Content, SERPs

How to analyze on-page copy quality

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a...

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Disavow Links, disavowing links, Google, Google Disavow Links tool, Industry, SEO, seo tools

Should you use Google’s updated Disavow Links tool?

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better...

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Content, content optimization, Core Web Vitals, evergreen content, Google, Google algorithm, google algorithm updates, Google page experience, Google Page Speed, image optimization, Industry, Mobile, mobile friendliness, mobile optimization, page load speed, Page Speed Insights, Search, SEO, SEO tips, technical seo

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site...

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AI, BERT (Bidirectional Encoder Representations Transformers), Content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep...

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AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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direct to consumer (DTC), eCommerce, Google, Google My Business, Google Shopping, Industry, local search, local seo, Paid Search, PPC, Search engines, SEO, SERPs

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just...

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AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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Content, content quality, Development, Google, Mobile, mobile optimization, search rankings, SEO, SERPs, site speed, User Experience (Ux), Website Navigation, website optimization, website usability

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward...

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backlink building, Brand Awareness, community building, Crowd marketing, Digital Marketing, DoFollow, domain authority (DA), Google, link building best practices, link building techniques, link-building, NoFollow, online forums, search rankings, SEO, SERPs, Social media, Sponsored, website Q&A

Crowd marketing: A link building method that only 2% use to rank higher on Google

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected...

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cybersecurity, Development, Google, Google penalties, HTTPS certificate, SEO, SEO strategy, website security

SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy

30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security. The “site not available” warning,...

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