Read More
Google, Google Ads, Paid Social, PPC

Google Ads offering businesses free consultations through Gmail pop-ups

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when...

Read more

E-E-A-T, Google, google algorithm updates, SEO

Experience a key factor during Google algorithm updates, analysis finds

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively...

Read more

Read More
Google, Paid Social, PPC

Google unveils Merchant Center updates to improve delivery times

Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. The timing of deliveries plays...

Read more