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Certified Partner Interview – Uzair Kharawala of SF Digital Studios [VIDEO]

Uzair Kharawala runs SF Digital Studios alongwith his wife Farzana, and is also a DigitalMarketer Certified Partner. He is one of the very few professionals who is both a Google Partner & YouTube Certified. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he...

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Analytics & Conversion, Google, Google Analytics

Google Analytics 4 adds conversion, bounce rate, and UTM parameters

Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rateUTM term and UTM ad contentConversion rate 1. Bounce rate Bounce rate...

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Google, Google Ads, PPC, SMX® - Search Marketing Expo & Conference Series

Creating better ads in a world with only RSAs

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this...

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Analytics & Conversion, Google, Google Ads, Google Analytics

Google Analytics 4 integration now available for Ads Manager

Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.   What metrics are measured. Ad traffic...

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