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17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

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As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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16 May
Google, Google: SEO, Search features, SEO

Google Bard adds genuine citations in responses and more concise summaries

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Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization. We do not yet see these improvements and enhancements live yet but Jack Krawczyk from Google shared some examples on Twitter. Citations improved. Google Bard now...

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12 May
Bing, Google, Microsoft, Platforms, PPC, SEO

These 2 charts show Microsoft Bing’s search market share problem

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Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market...

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12 May
Google, Google Ads, SEO, Sponsored White Papers & Webinars

The interplay between organic and paid Google search by Digital Marketing Depot

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With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility...

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11 May
Google, Google: SEO, Search features, SEO

New Google perspectives, about this image and AI-generated image labels

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Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives Google added a new perspectives filter that lets searchers filter their search results to show...

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