Google, Paid Social, PPC

Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better...

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Google

Google Tests More News Topics Button

Google is testing a button in the search results under the top stories news results to see "more news topics." I personally cannot replicate this, which makes me think this is new. Go to Source Author: barry@rustybrick.com (Barry Schwartz) Blog Name: Search Engine Roundtable A well-rounded view on search engines...

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Google, Google Ads, Paid Social, PPC

Google launches privacy-focused measurement tool for advertisers

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select...

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Google, Google Ads, Paid Social, PPC

Google Ads now limits country-level location exclusions

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries...

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Core update, Google, google algorithm updates, Google: SEO, Helpful Content Update, SEO

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall...

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