14 Jan
2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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13 Jan
backlink building, DoFollow, dofollow links, Google, google algorithm updates, Google search console, link building strategy, NoFollow, nofollow links, SEO, SERPs

Making the argument for nofollow links in SEO

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30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been...

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09 Jan
2020, 2021, AI, Core Web Vitals, COVID-19 and digital marketing, Digital Marketing, DuckDuckGo, eCommerce, evergreen content, Google, Image Search, Industry, organic search, Paid Search, PPC, search algorithms, search engine, SEO, SEO in 2021, SERPs, structured data, the future of SERPs

SEO takeaways from 2020: A review of the most unusual year for search

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30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market...

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08 Jan
Content, Content analysis, content tips, content writing, copywriting, copywriting guide, evergreen content, Google, Guide, ranking factors, Search, semantic search, SEO Content, SERPs

How to analyze on-page copy quality

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30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a...

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07 Jan
Disavow Links, disavowing links, Google, Google Disavow Links tool, Industry, SEO, seo tools

Should you use Google’s updated Disavow Links tool?

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30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better...

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05 Jan
Content, content optimization, Core Web Vitals, evergreen content, Google, Google algorithm, google algorithm updates, Google page experience, Google Page Speed, image optimization, Industry, Mobile, mobile friendliness, mobile optimization, page load speed, Page Speed Insights, Search, SEO, SEO tips, technical seo

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

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30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site...

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30 Dec
AI, BERT (Bidirectional Encoder Representations Transformers), Content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

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30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep...

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29 Dec
AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

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30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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29 Dec
direct to consumer (DTC), eCommerce, Google, Google My Business, Google Shopping, Industry, local search, local seo, Paid Search, PPC, Search engines, SEO, SERPs

Search engine saturation: The ever evolving SERP and how brands are responding

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30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just...

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24 Dec
AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

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30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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