Google, Paid Social, PPC, YouTube

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This...

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Google, Google Ads, Paid Social, PPC

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create...

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Google, Google Ads, Paid Social, PPC

Google Ads investigating bugs impacting payment methods and credit card updates

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and...

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Blog, Content Marketing, Content Marketing Resources, conversion optimization, customer relationship, Digital Advertising, ecommerce marketing, email, Email Marketing, engagement, Facebook, Google, Influence, Influencer Marketing, Instagram, LinkedIn, Marketing Skills, Marketing Strategies, Partnerships, Pinterest, Traffic Generation, Twitter, UGC, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering...

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