Google Archives - Page 3 of 28 - All The Way Digital

02 May

3 new enhancements for YouTube Shorts

May 2, 2023
Posted by Web

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective...

26 Apr

Google, PPC

Google search revenue rises 2%, slight dip in total ad revenue

April 26, 2023
Posted by Web

In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with...

26 Apr

Google, Google Ads, PPC

Google Ads errors and issues reported

April 26, 2023
Posted by Web

The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what the issues are or when they’ll be resolved. But keep checking the status dashboard for updates. Update. The status has been resolved. Why we...

25 Apr

Google, Google Ads, PPC

Google announces new validations for ad account names

April 25, 2023
Posted by Web

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found...

24 Apr

Google, google algorithm updates, SEO

Lookback: Google launched the Penguin algorithm update 11 years ago

April 24, 2023
Posted by Web

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus...

21 Apr

Google, Google Analytics, PPC

4 new Google Analytics 4 Home page features

April 21, 2023
Posted by Web

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, insights, and recommendations New welcome tutorial. Google Analytics has incorporated a brief tutorial for new Google Analytics 4 users...

21 Apr

Google, Google Ads, PPC

Generative AI coming soon to Google Ads

April 21, 2023
Posted by Web

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The company plans to use AI to generate unique ads using materials provided by human marketers, based on an internal presentation...

21 Apr

Google, SEO

Search the 15.7 million websites in Google’s C4 dataset

April 21, 2023
Posted by Web

Was your website or content used to help train AI systems as part of Google’s C4 dataset? A new search tool from the Washington Post lets you find out. Why we care. The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or...

19 Apr

Google, PPC

9 more states join federal antitrust lawsuit against Google

April 19, 2023
Posted by Web

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O) Google. The suit contends that the search and advertising giant violated antitrust regulations while...

19 Apr

Google, PPC

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

April 19, 2023
Posted by Web

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for...

3 new enhancements for YouTube Shorts

Google search revenue rises 2%, slight dip in total ad revenue

Google Ads errors and issues reported

Google announces new validations for ad account names

Lookback: Google launched the Penguin algorithm update 11 years ago

4 new Google Analytics 4 Home page features

Generative AI coming soon to Google Ads

Search the 15.7 million websites in Google’s C4 dataset

9 more states join federal antitrust lawsuit against Google

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots via @sejournal, @kristileilani

Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots via @sejournal, @kristileilani

Lessons From Cool Cats: From Creative to Business and Beyond

Ask Instacart brings generative AI to Instacart’s search experience

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

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