03 Feb
Content, E-A-T, evergreen content, Generative Pre-trained Transformer 3 (GPT-3), Google, influencer commentary, SEO, SEO Content, SEO content tips

Taking your SEO content beyond the acquisition

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30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation...

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28 Jan
CTR, Google, Increase Search Engine Rankings, meta content, organic search, ranking factors, search intent, SEO, SEO tips, SERPs

Five hacks to enhance your organic CTR and rankings in SERPs

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30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power...

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28 Jan
Development, evergreen content, Google, Google search console, SEO, SERPs, site architecture, technical seo, website optimization, XML, XML sitemap

How to create an XML sitemap and submit it to Google

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30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to submit it to...

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27 Jan
Digital Marketing, evergreen content, Google, Pinterest, Pinterest SEO, SEO, SEO guide, SERPs, Social, Social media, social media optimization (SMO)

Pinterest SEO guide: Eight tips for search-friendly pins

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30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your Pinterest account and website together is an important step towards better SEO...

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20 Jan
2021, Digital Marketing, digital strategy, Dynamic Search Ads (DSA), Google, Keywords, Paid Advertising, search marketing, SERPs, Strategy

2021 Search marketing: The year of automation

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30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to...

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20 Jan
campaign strategy, Google, Google AdWords, long-tail keywords, negative keywords, Online Marketing, Paid Advertising, PPC, PPC ads, PPC guide, SERPs

Ways to get the most out of your Google Adwords PPC strategy

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30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are...

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19 Jan
canonical tags, Content, eCommerce, ecommerce SEO, Google, Google Page Speed, keyword strategy, keyword targeting, meta content, Page Speed Insights, product reviews, SEO, SEO audit, SEO tips, Sitelinks, website optimization

Eight great ways to audit your ecommerce site’s SEO

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30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant,...

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14 Jan
CDN, Core Web Vitals, CSS optimization, evergreen content, font optimization, Google, Google Page Speed, google ranking factors, Guide, image optimization, JavaScript optimization, mobile site speed, Page Speed Insights, ranking factors, SEO, SEO guide, server optimization, site speed, technical seo, Video Optimization, Webfonts, website optimization

Core Web Vitals report: 28 Ways to supercharge your site

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30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can...

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14 Jan
2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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13 Jan
backlink building, DoFollow, dofollow links, Google, google algorithm updates, Google search console, link building strategy, NoFollow, nofollow links, SEO, SERPs

Making the argument for nofollow links in SEO

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30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been...

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