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Customer Engagement, Digital Marketing, eCommerce, Email Marketing, holiday season, Strategy

SMB’s guide to marketing: Stand out and boost sales during the holidays

30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data. Remind customers you are appreciative of their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A/B test campaigns to determine...

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audience engagement, audience engagement metrics, Brand Awareness, client relationship management, COVID-19, customer relationship management (CRM), Digital Marketing, Facebook, holiday season, holiday shopping, HootSuite, Industry, Insights, Instagram, KPIs, LinkedIn, market insights, metrics, Paid Ads, Paid Advertising, ROI, Social, Social Listening, Social media, social media advertising, social media marketing (SMM), social media metrics, Twitter, YouTube

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you...

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