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industry insights, paid search marketing

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and...

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industry insights, paid search marketing

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve...

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industry insights, Marketing Ideas

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of...

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industry insights, Marketing Ideas

10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)

With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the...

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consumer behavior, consumer insights, Content, data insights, data-driven content, digital strategy, expert commentary, featured snippets, Google, Google SERPS, Industry, industry insights, People Also Ask (PAA), search visibility, SEO, top-of-mind awareness (TOMA), zero click search

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing...

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Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, Search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade...

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