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industry insights

Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business

In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam. Thousands of Twitter users fell for it, and in just a few hours, the hacker stole over $118,000 worth...

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industry insights, paid search marketing

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost...

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industry insights, paid search marketing

Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives

Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and...

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industry insights, paid search marketing

19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)

I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas. Alexa, play “Comfortably Numb” by Pink Floyd. Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve...

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industry insights, Marketing Ideas

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at. I’m looking at you, NFTs. Now, a portion of...

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industry insights, Marketing Ideas

10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)

With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the...

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