With Gen Z becoming a force to be reckoned with among consumers, brands must rise up to their expectations. And let me tell you, they are pretty high, which is no surprise since we’re talking about the first digital native generation of consumers.
To help brands decide what communication channels...
Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your competitors seeing better...
Everything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way.
This technocratic trend has driven forward everything in the digital world and...
This post was co-written by Susie Marino and Kristen McCormick.
As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem.
Back in the day, we probably would have tried the same trick above. But...
While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving...
I’ll admit, the PPC grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas.
Alexa, play “Comfortably Numb” by Pink Floyd.
Before you get in your “feels” calling out for anyone out there like Roger Waters, I’ve...
It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at.
I’m looking at you, NFTs.
Now, a portion of...
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.
As we look ahead at what’s to come in the...
Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive
Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions
Barilla Group’s global digital & search marketing...
In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms