In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms
The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV)
Image compression seems to be a leading challenge for leading brands
Pages doing well for CWV tend to be informational in nature
Retail, in particular, could see significant disruption if second-tier retailers receive a boost
Google recently rolled out the “Full Coverage” feature for mobile SERPs
Will this impact SEO traffic for news sites, SEO best practices, and content strategies?
Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee
Google’s “Full Coverage” update rolled out earlier this...
Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages.
Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of...