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budgeting strategy, client relationship building, client servicing tips, customer acquisition, Industry, KPIs, SEO, SEO audit, SEO forecasting, Sponsored, Strategy

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s...

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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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Analytics, consumer data platform (CDP), Data, data management platform (DMP), data privacy, Digital Marketing, evergreen content, first party data, Google, Industry, industry trends, influencer commentary, SEO, third-party data, third-party data tracking

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and...

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Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, Search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade...

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brand building, brand marketing, Clubhouse, Clubhouse Payments, community building, Digital Marketing, Industry, Influencer Marketing, Social media, social media marketing (SMM)

Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app...

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Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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Content, Google, Google SERPS, Google updates, Industry, industry insights, local seo, Mobile, mobile search, News, news-SEO, Search, SEO

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this...

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backlink building, data analysis, HARO, Industry, PR, Research, SEO, SEO and PR, SEO in 2021

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of...

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Content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The...

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ad targeting, contextual advertising, Digital Marketing, Google, Industry, third-party cookies

Everything you need to know about audience targeting without relying on third-party cookies

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens,...

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