Analytics, B2B marketing, case study, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, nutrimuscle, Snapchat, Social

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics...

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Analytics, B2B marketing, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, Press Release, Snap, Snapchat, Social

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right...

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Amazon, Blog, Collaborations, conversion optimization, Customer-Centric Solutions, Digital Advertising, eCommerce, ecommerce marketing, Industry, Influencer/Affiliate, Innovation, technology, Trending, Trends/News

Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the...

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Content, Google, google algorithm updates, Industry, Search Trends, SEO, SEO in 2022

The Search Engine Watch Top 5!

First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by...

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Google, google algorithm updates, Industry, round up posts, SEO, SEO in 2022

The ultimate 2022 Google updates round up

30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and commerce sites were the biggest winners in the May core update, while reference and news sites lost out...

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Digital Marketing, Google SERP features, Industry, People Also Ask (PAA), popular products, PPC, ROI Marketing, search marketing, SEO

Google market pulse for search marketers

30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling Organic position #1 reported by Google Search Console is not the actual position 1...

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Industry, Mobile, SEO

2023, the year of SEO: why brands are leaning in and how to prepare

30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and algorithm changes in 2022 give marketers a heads-up on where to focus in 2023 SEO and content marketers need to create better processes and work in...

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cross channel marketing, data strategy, digital PR, Industry, ROI Marketing, SEO

How to use digital PR and cross-channel data to amplify organic growth

30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, using...

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cookieless strategy, Digital Marketing, Industry

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly...

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