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cost of SEO, Industry, SEO, SEO strategy, talent acquisition

In-house SEO vs outsourced agency talent: Who wins the debate?

30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned...

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AI for SEO, artificial intelligence (AI), DALL-E 2, image SEO, Industry, SEO, SEO strategy

How AI-generated images can streamline your SEO game with DALL-E 2

30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the next big thing in SEO and content creation is OpenAI’s DALL-E 2 What is it, how does it work, and how can...

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Analytics, data analysis, data privacy, Google Analytics, Google Analytics 4 (GA4), Industry

Is user data truly protected in the Google Analytics universe?

30-second summary: Fair data collection is when people are willing to share segments of their digital selves without giving away the whole picture Google’s data empire seems to backfire on its presence in Europe as Italy  joined France and Austria in ruling that Google Analytics is overstepping boundaries Whispers soon became shouts...

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Development, Industry, JSON-LD, SEO, website optimization

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD

30-second summary: Low-code and no-code technologies are becoming increasingly popular among businesses of all sizes, and a leading example is JSON LD They allow businesses to create websites and applications with little to no coding experience There are many benefits including saving businesses a lot of time and money They can also help...

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data analysis, Google core algorithm update, Google search, Industry, search results, SEO

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the good times may be over Award-winning performance marketing agency, Reprise Digital’s SEO Account Manager on how to rank while the algorithm update may still be...

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creator economy, Digital Marketing, Industry, Influencer Marketing, SEO, social media marketing (SMM)

The creator economy boom, bust, and need for SEO!

30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to...

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brand strategy, Content Marketing, Industry, multidisciplinary SEO team, PR, SEO, SEO teams, technical seo

Seven SEO roles that are key contributors to brand success in 2022

30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but others are ones you may not immediately associate with SEO Each of these roles has a different but important contribution to make An effective multidisciplinary SEO team will...

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expert commentary, Google, Google algorithms, Google updates, Industry, psychology, ranking factors, Reddit, SEO, SEO community, SEO myths, Twitter

Why we’re hardwired to believe SEO myths (and how to spot them!)

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some...

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data privacy, Digital Marketing, digitization, Industry, influencer commentary, Local, online safety, privacy best practices, Search, Social media

How to safeguard your privacy while building your digital business

30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and...

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brand reputatio, brand safety, brand safety tips, cancel culture, communication policy, data privacy, Digital Marketing, Industry, influencer commentary, online reputation management (ORM), Social, Social media

Cancel culture and what brands should be doing

30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in...

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