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Action (AIDA), attention, audience engagement, Audience Insights, branded search, Desire, Digital Marketing, Google, Influencer Marketing, Interest, Multitask Unified Model (MUM), Search, SEO, Sponsored

Influencers in today’s SEO

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of...

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Influencer Marketing

How to Maximize Your Influencer Marketing Investment (and Stop Wasting Money)

All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective...

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brand building, brand marketing, Clubhouse, Clubhouse Payments, community building, Digital Marketing, Industry, Influencer Marketing, Social media, social media marketing (SMM)

Clubhouse: popular kids’ hangout or a true asset for brands’ community building?

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app...

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Expert Interviews, How To, Influencer Marketing, Podcast, Social Media Marketing Podcast

Influencer Marketing Strategy: How to Grow Your Influence

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? In this article, you’ll discover how your business can benefit from influencers and find tools to help you partner with the right influencers. Why Businesses Should Consider Influence Marketing When the mainstream media talks...

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Influencer Marketing

The 9 Most Inspiring Influencer Marketing Campaigns of All Time

Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has...

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