Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots.
Why hasn’t ad fraud been stopped yet?
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and...
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One...
Are you getting low-quality traffic through your PPC campaigns?
Are fraud clicks draining your revenue from the PPC?
Is your return on investment on PPC not as expected?
Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect...
My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey.
Question: Why do you create new Facebook ads?
Out of pure habit.Our creative team never has enough work to do.Because ABT – “Always Be Testing” – amiright?It’s in the contract! We promised our client X...
Imagine spending 3, 5, 7, 10 years creating content about topics you love out of pure passion. Working through decision fatigue on what to create, what platform to focus on building, and not knowing the latest marketing monetization strategies to actually make money. Only creating from a place of...
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event.
In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content.
Now, after over a decade,...
As a PPC professional, you know how challenging it can be to get your ads noticed. It’s especially true when advertising on social media.
Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your...
TLDR: Yes and no. It’s complicated.
Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience.
It could be you!
Hero Conf Austin 2022 will be a unique learning experience you can’t miss. 40 sessions jam-packed with in-depth training and solutions on the most pressing developments in the industry: Paid Social, Biddable, Multi-Channel Strategy, CRO, Video Advertising, Emerging Trends, and much more!
The marketing expert who wins...