To consolidate or to segment, that is the question. In today’s digital world we continue to evolve into more automation and smart bidding. To make the most of these strategies, is it best to segment keyword match types by ad group or campaign to improve performance, or to combine...
Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.
Google Trends is a powerful tool that lets you gauge this and more.
With Google Trends, you can get a view of what keywords to include, what to avoid, and what to...