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audience engagement, audience research, Content, content ideas, content marketing tips, Digital Marketing, influencer commentary, keyword research, seasonal marketing

Six content ideas to supercharge your marketing in 2021

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles...

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competitor research, data analytics, data-driven search strategy, Google, keyword optimization, keyword research, keyword research tools, Performance marketing, Search, search strategy, SEO, SERPs, Sponsored

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has...

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Development, evergreen content, hreflang, international seo, keyword research, Local, local seo, Local SEO Guide, multilingual SEO, SEO, SEO guide, specialist commentary, Voice, voice search, voice search keyword research, voice SEO

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through...

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Audience Analysis, audience research, Development, evergreen content, Google, Google page experience, Google updates, keyword research, Mobile, search intent, SEO, SEO guide, SERPs, site architecture, specialist commentary, user experience (UX) design, user intent, user interface (UI), website optimization

UX: an important SEO ranking factor

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a...

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evergreen content, Google, Google 3-Pack, Google My Business, Google search results, keyword research, Local, local search, local seo, local SEO best practice, Local SEO Guide, local SERPs, on page SEO, search results, SEO, SERPs

A small business’ step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for...

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Content, Digital Marketing, evergreen content, Google Ads, keyword research, organic search, search engine marketing (SEM), search marketing, SEO, SEO myths, thematic keyword research

Top four SEO myths debunked: Director’s cut

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars...

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AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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