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17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

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As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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18 Nov
keyword strategy, SEO, SEO mistakes

Are these SEO rookie mistakes costing your search rankings?

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30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the wrong keywords to putting too many keywords in the meta keywords tag or creating lots of similar...

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20 May
Google, keyword research, keyword strategy, semantic search, SEO

Three critical keyword research trends you must embrace

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30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank...

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18 Mar
budgeting strategy, Digital Marketing, Google, Google Ads tips, influencer commentary, keyword strategy, landing page optimization, Paid Search, paid search budget, PPC, PPC budget, ROI, ROI Marketing, search intent, SEO

Here’s what an ROI-worthy search advertising budget looks like in 2022

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30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the...

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04 Mar
B2B content, Content, Content Marketing, influencer commentary, keyword strategy, Keywords, SEO, SEO Content, Strategy

How to create B2B content that ranks and drives sales

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Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that...

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23 Dec
keyword strategy, long-tail keywords, meta content, meta titles, SEO, SEO Content, SEO guide, title tags

How to optimize SEO titles with popular keywords

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30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing Adding extra related keywords,...

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05 Nov
competitor research, domain analysis, Google, influencer commentary, keyword research, keyword strategy, Market Research, People Also Ask (PAA), PPC keywords, Search, search rankings, SEO, SEO strategy, SERPs

Six things missing from your competitor research

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30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify...

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13 Feb
Digital Marketing, evergreen content, Google, Google search, Google Trends, Guide, keyword planning, keyword research guide, keyword strategy, keyword targeting, local seo, Long Tail Keyword Search, long-tail keywords, SEO, SEO guide, SERPs, Strategy, video seo

A comprehensive guide on using Google Trends for keyword research

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30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to...

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09 Feb
backlink building, E-A-T, enterprise SEO, featured snippet optimization, featured snippets, keyword strategy, SEO, Strategy, structured data, voice search, voice SEO

Seven enterprise SEO strategies and tactics that really work

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30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time. Internal linking can boost time-on-site as well as boost your website’s visibility and rankings. Scalability is...

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03 Feb
ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

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30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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