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17 May
ad campaign, Ads, Blog, campaigns, click through rate, cost-per-click, CPC, CTR, Digital Marketing, Google, Google Ads, keyword strategy, keyword targeting, ROAs, search marketing

Don’t Waste Your Google Ad Spend: How Negative Keyword Lists Can Improve Your Google Ads Campaigns

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As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns. The ad account in question is spending $1500...

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02 Mar
campaign budget optimization (CBO), conversion optimization, Google AdWords, Google networks, keyword optimization, keyword targeting, Paid Search, paid search ad copy, paid search ads, PPC

How to best utilize the networks within Google AdWords

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30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep...

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13 Feb
Digital Marketing, evergreen content, Google, Google search, Google Trends, Guide, keyword planning, keyword research guide, keyword strategy, keyword targeting, local seo, Long Tail Keyword Search, long-tail keywords, SEO, SEO guide, SERPs, Strategy, video seo

A comprehensive guide on using Google Trends for keyword research

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30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to...

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19 Jan
canonical tags, Content, eCommerce, ecommerce SEO, Google, Google Page Speed, keyword strategy, keyword targeting, meta content, Page Speed Insights, product reviews, SEO, SEO audit, SEO tips, Sitelinks, website optimization

Eight great ways to audit your ecommerce site’s SEO

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30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant,...

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