As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns.
The ad account in question is spending $1500...
Google networks can be tricky when deciding which ones are best for your goals and budget
Three tips that will help you to utilize the networks strategically
You first need to understand the difference before selecting a network
Clean data is key when analyzing performance, so it is best to keep...
Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.
Google Trends is a powerful tool that lets you gauge this and more.
With Google Trends, you can get a view of what keywords to include, what to avoid, and what to...
Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential.
Improve your SEO by structuring your website and page in a way that is easy for Google to understand.
Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change.
Writing a relevant,...