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Advanced PPC Strategies, Competitive Analysis, CPA, CPC, keyword analysis, keyword research, Keywords, PPC Strategy, PPC Tips

The Most Expensive Keywords For 2022

A new visual analysis breaks down the most expensive keyword categories to start the year Google generated $147 billion from search, display, and video advertising revenue in 2021. This is a massive increase of over $68 billion from just five years ago and shows no sign of slowing down. As more...

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B2B content, Content, Content Marketing, influencer commentary, keyword strategy, Keywords, SEO, SEO Content, Strategy

How to create B2B content that ranks and drives sales

Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that...

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Blog, Keywords, Marketing Agencies, Marketing Management, SEO, SEO strategy, seo tools

Picking SEO Keywords: An Expert’s Guide

Without SEO, publishing content online is like sending a rocket to space without a destination. If you don’t tell that rocket which direction to head (the moon or Mars?), you’re stuck crossing your fingers and hoping things work out. That’s not good marketing. Good marketing comes with predictability, data, and...

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clickthrough rate, conversion metrics, Conversion Rate Optimization, conversion tracking, cost-per-click, decrease cost per conversion, Ecommerce PPC, impression share metrics, Intermediate PPC Strategies, Keywords, Lead Gen, pay-per-click, quality score

8 Key PPC Marketing Metrics to track in 2021

One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your...

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Keywords, PPC & SEO, ppc and seo

How to Avoid Keyword Cannibalization in Your Next Marketing Campaign

Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in...

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