km-import Archives - All The Way Digital

12 Dec

Getting Started with Behavioral Email Marketing

December 12, 2022
Posted by Web

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report,...

08 Dec

km-import, marketing

How to Create a Customer Journey Map (w/Examples)

December 8, 2022
Posted by Web

Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process...

08 Dec

km-import, marketing

Survey Questions for Market Research – with Examples

December 8, 2022
Posted by Web

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems?What solutions do they want?How can you introduce those...

08 Oct

km-import, Social media

How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

October 8, 2022
Posted by Web

As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook...

05 Sep

km-import, Paid Ads

How to Create and Launch a Google Ads Campaign [2022 Update]

September 5, 2022
Posted by Web

I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “Google Ads, dude!” They run...

03 Sep

km-import, marketing

What is Copywriting? Definition & Tips

September 3, 2022
Posted by Web

Not quite sure what makes a good copywriter? This isn’t a huge surprise, since there’s a lot of confusion about copywriting. It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other...

15 Aug

km-import, Online Marketing

Google Search Console: A Guide for SEOs (2022 Update)

August 15, 2022
Posted by Web

Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google...

13 Aug

km-import, SEO

37 Search Engines to Use Other Than Google

August 13, 2022
Posted by Web

Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look...

11 Aug

km-import, Social media

What is an Influencer: Types, Examples, & How Much They Make

August 11, 2022
Posted by Web

If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot...

09 Aug

Conversion Rate Optimization, km-import

What is A/B Testing? A Beginner’s Guide

August 9, 2022
Posted by Web

No matter how much research you do, not every marketing campaign will get positive results. That’s why A/B testing is a fantastic method to calculate the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails. This...

Getting Started with Behavioral Email Marketing

How to Create a Customer Journey Map (w/Examples)

Survey Questions for Market Research – with Examples

How to Create and Launch a Google Ads Campaign [2022 Update]

What is Copywriting? Definition & Tips

Google Search Console: A Guide for SEOs (2022 Update)

37 Search Engines to Use Other Than Google

What is A/B Testing? A Beginner’s Guide

Top 16 Ways on How to Get More Followers on Instagram in 2023

Acquisition Strategy: How to Grow Your Sales the Easy Way

6 new Reddit Ads Manager features

The new Bing making (small) gains on Google Search

3 new Google Discovery ads features

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