When sending out automated emails to your list, how personalized are they?
I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers.
Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report,...
Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects.
If this sounds like you, don’t worry.
Even if you’ve never created a buyer persona before, I’ll help you make sense of the process...
Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know:
What are their problems?What solutions do they want?How can you introduce those...
As a savvy internet user, you might think no one clicks on Facebook and Instagram ads.
You’d be wrong.
In 2021, Meta made over $114 billion in revenue from advertising.
But who, and how do you get them to click on your ads? I’ll show you.
Many marketers who tried Facebook...
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments.
“Real estate’s supposed to be good.”
“I wanna be an angel investor, any tips?”
My usual response?
“Google Ads, dude!”
Not quite sure what makes a good copywriter?
This isn’t a huge surprise, since there’s a lot of confusion about copywriting.
It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other...
Want to know how your SEO efforts are paying off?
Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more.
How does it work? That’s what we’re going to cover today.
What is Google Search Console?
Looking for alternative search engines to Google? Here are the 37 best search engines other than Google.
As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts.
Best Alternative Search Engines
To start off our search adventure, let’s look...
If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media.
For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot...
No matter how much research you do, not every marketing campaign will get positive results.
That’s why A/B testing is a fantastic method to calculate the best online promotional and marketing strategies for your business.
It can be used to test everything from website copy to sales emails. This...