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Blog, Content Marketing, content strategy, Customer avatar, Digital Marketing, Lead Gen, lead generation, marketing strategy, organic marketing, organic traffic, Paid Media, paid traffic crisis, Social Media Marketing, target audience

The Crisis of Paid Traffic – From The Office Of Kris Krohn

Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why?  After a pandemic, when essentially the entire world went online, and social platforms blew up, shouldn’t leads and traffic be more accessible than ever? You might think yes, but the problem is that...

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clickthrough rate, conversion metrics, Conversion Rate Optimization, conversion tracking, cost-per-click, decrease cost per conversion, Ecommerce PPC, impression share metrics, Intermediate PPC Strategies, Keywords, Lead Gen, pay-per-click, quality score

8 Key PPC Marketing Metrics to track in 2021

One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your...

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Lead Gen, lead generation, LinkedIn, linkedin advertising

Best Creative Practices when building LinkedIn Ads

Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative,...

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Ad Copy Testing, Experiments & Testing, Lead Gen, lead generation, lead quality, Uncategorized, video ads, Video Marketing, YouTube, YouTube Ads, YouTube advertising, Youtube PPC

Testing the Power of the YouTube Lead Form Extension

There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead...

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