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AI, Attract More Clients, Blog, Boost Conversions, chatbots, Content Marketing, Convert More Clients, Email Marketing, Increase Engagement, Influencer Marketing, lead acquisition, lead conversion, Lead Gen, lead generation, Marketing Skills, Paid Ads, SEO, Social Media Marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business...

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Blog, Content Marketing, content strategy, Customer avatar, Digital Marketing, Lead Gen, lead generation, marketing strategy, organic marketing, organic traffic, Paid Media, paid traffic crisis, Social Media Marketing, target audience

The Crisis of Paid Traffic – From The Office Of Kris Krohn

Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why?  After a pandemic, when essentially the entire world went online, and social platforms blew up, shouldn’t leads and traffic be more accessible than ever? You might think yes, but the problem is that...

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clickthrough rate, conversion metrics, Conversion Rate Optimization, conversion tracking, cost-per-click, decrease cost per conversion, Ecommerce PPC, impression share metrics, Intermediate PPC Strategies, Keywords, Lead Gen, pay-per-click, quality score

8 Key PPC Marketing Metrics to track in 2021

One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your...

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Lead Gen, lead generation, LinkedIn, linkedin advertising

Best Creative Practices when building LinkedIn Ads

Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative,...

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