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Lead Gen, lead generation, LinkedIn, linkedin advertising

Best Creative Practices when building LinkedIn Ads

Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative,...

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Ad Copy Testing, Experiments & Testing, Lead Gen, lead generation, lead quality, Uncategorized, video ads, Video Marketing, YouTube, YouTube Ads, YouTube advertising, Youtube PPC

Testing the Power of the YouTube Lead Form Extension

There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead...

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2021, Brand Awareness, Business Value, consumer insights, customer retention, Digital Marketing, digital strategy, lead generation, reputation management, SEO, SEO in 2021

The business value of SEO in 2021: From revenue generation to reputation and retention

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand...

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B2B digital marketing, B2B lead generation, B2B sales, Content, Customer Engagement, data insights, Digital Marketing, evergreen content, Instagram, Instagram marketing, Instagram Stories, lead generation, Social, Social media, social media marketing (SMM)

B2B lead generation using Instagram Stories: Six tips with examples

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram...

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