LinkedIn, Microsoft, Paid Social, PPC

LinkedIn publishes actionable steps before third-party cookie deprecation

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless...

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Blog, Content Marketing, Content Marketing Resources, conversion optimization, customer relationship, Digital Advertising, ecommerce marketing, email, Email Marketing, engagement, Facebook, Google, Influence, Influencer Marketing, Instagram, LinkedIn, Marketing Skills, Marketing Strategies, Partnerships, Pinterest, Traffic Generation, Twitter, UGC, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering...

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Expert Interviews, Facebook, How To, Instagram, LinkedIn, Podcast, Social Meda Strategy, Social media, Social Media Experts, Social Media Marketing, Social Media Marketing Podcast, Social Media Tools

Social Posting Strategy: Building Community and Connection

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community?  In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless...

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LinkedIn, News

LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting via @sejournal, @MattGSouthern

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead. The post LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting appeared first on Search Engine Journal. Go to Source Author: Matt G. Southern Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials Blog Post...

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Expert Interviews, How To, Influencer Marketing, LinkedIn, LinkedIn Video, marketing agency show, Podcast, Social Media Marketing

The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities?  In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency. Leveraging Personal Branding to Grow Your Marketing Agency  Goldie Chan...

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Expert Interviews, How To, LinkedIn, LinkedIn Groups, LinkedIn Tools, Podcast, Social Media Marketing Podcast

How to Get the Most Out of LinkedIn

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking?  In this article, we’ll explore a creative way to get more out of your LinkedIn activities. Why Should Marketers Focus on LinkedIn? With over 1 billion users, 50% earning...

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Facebook, Google, Instagram, LinkedIn, meta, Microsoft, Paid Social, Pinterest, PPC, Snapchat, Threads, TikTok, YouTube

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to...

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