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Google Business Profile, Local Marketing, SEO

How to turn your Google Business Profile into a revenue-generating channel

Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists. A flower shop customer’s intent can be one of the following: Look for seasonal flower...

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Content Marketing, Local Marketing, SEO, Social Media Marketing

11 tips for using social to become an authority in your niche

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain...

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Local Marketing, Marketing Ideas

8 Practical & Inspiring Tips for Minority-Owned Businesses

Although minorities make up 30% of the U.S population, only 18% of U.S. businesses are minority-owned. Clearly, even though diversity has become a topic of focus over the last two years, it is still harder for minority-owned businesses to get started, obtain loans, and stay afloat. Minority-owned business face higher...

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